Wednesday, January 28, 2009

Pizza site sticks to the roof of my mouth

Tweet Chronology
platow: why is ordering a pizza on pizzahut's web site such a bad experience? Keep it simple -and let me change the order/address prior to ordering
chris_haddad: just ordered pizza with 3 clicks. could have done it with one text, but i'm not THAT lazy. Thanks papajohns! your web site sticks to the roof of my mouth - white font with yellow background? All I want is a map triggered from my US ZIP
pizza hut - why is street address a required search field? If I knew the street I would not need to search.
Pizza You fail. After I enter a street you say "Delivery Results...You must enter both address and ZIP code to proceed." Papa John?
Papa Johns has an SMS link on the store locator page? Extra bonus cheesy points. Can I tweet them???
My preceding tweets on food: related to building a wiki at work from existing web documents. Nothing like tangible rewards for serious work.
"Food will drive folks to the Wiki. Even at church, folks know that if you want participation, have food... works in the virtual world too!"

Pizza Hut's web site got the full wrath of @jspath55 today: "Pizza - You fail....Papa John?" Usability matters.
@jonerp that's my suit version. if I put this on my personal blog it will be a lot grumpier.
DavidMTaylor @jspath55 By the way, I even ORDER pizza online w/Papa John's - The site is basic and functional, and it's HTML (not Flash, ugh)
Bodhipaksa @jspath55 Not to mention that Pizzahut's homepage "Select your country" dropdown doesn't include the US. about 2 hours ago from TweetDeck in reply to jspath55

Extra Toppings

The above were tweets around my attempt to validate data in an enterprise wiki. I thought asking people to add and edit local restaurant information would get them up to speed using the new tools, after I practiced what I am going to preach. I had a phone number for a Pizza Hut, and attempted to find the street address for future reference. Yes, for delivery you don't need to know where the restaurant is, but if I have a choice between one that's 3 blocks away, and one that's 3 miles away, I figured the shorter delivery distance would consume less energy, emit less carbon, and the pizza would arrive hotter (not to mention sooner).

Well, the Pizza Hut site wanted my street address; or, their street address. I wasn't really sure. And the oddity of yellow and white letters really threw me. I figured the site defaulted to the United States, but for some reason I clicked on "What country are you in?" Weird. Store locator menus were down one page deeper.

As per the above tweet, I switched to looking at Papa Johns. The site had a locator tab, and I got several hits right away, including one less than three blocks away. Not only did they have an SMS link, they also had Mobile and Widget links (which I didn't investigate - I normally drive to pick up the pizza myself).

Jon Reed picked up my vibes, saying my "wrath" descended on the Pizza Hut web site. Hardly. But his analysis that usability matters has weight. Given 2 otherwise equidistant vendors, I'm going to the one with the easiest to use site.

The church quote is from a co-worker helping to build our wiki. I'm looking forward to more reviews and recommendations.

Unscientifically, I searched for "Pizza Hut" and "Papa Johns" using shortly after. Not surprising to me, the former had a negative tweet and the latter a positive tweet. I told Jon I felt vindicated for my snap judgment. After all, it's only food.

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